You know content matters... you do it for a living! But it's never the priority.
The podcast you meant to launch for your top of funnel
The newsletter your team started, but then client work took over
The YouTube channel that keeps getting pushed to next quarter
"My ICP keeps evolving. Is this even the right place to be posting anymore?"
Client work is always the priority, so your own marketing falls to the wayside, even though you know you will never scale without devoting real time to it.
Not to mention, when content finally does ship, it does not sound like you. Even your team members who nail your clients' voice do not always nail yours. They are heads-down on client work, not thinking about how your agency should sound to your ideal customer.
Your content should sound like it was written by someone who understands what your ideal client actually cares about.
Three ways to work together.
Every engagement is defined, priced upfront, and focused on a specific outcome. No hourly billing, no scope creep, no long RFPs.
Setup Engagement
The full content operating system, built and handed off in six weeks. Editorial architecture in Airtable, workflows and SOPs in Asana, Zapier automations, and clear guides for every content type with a 30-day content outline. Includes one published case study, so you leave with a marketing asset, not just a system.
Strategic Marketing Operator Retainer
The ongoing operator role that keeps content actually shipping. Monthly strategy, quarterly planning, a 30-day content outline, up to eight published pieces a month produced through my team and edited by me, plus repurposing from your existing brain trust.
Case Study Sprint
For agencies with client wins that never got published. I interview, structure, and write three case studies you can put on your site and use in sales conversations forever. Templates included so your team can produce more without me.
A few marketing operations I have built.
Quimby Digital
Quimby serves parenting and wellness brands. Their content had to reach CMOs and marketing directors who were themselves marketing to parents, which is a specific reader with a specific voice, and one that traditional social content misses. I integrated across their systems, developed concepts, and managed social across five channels, including UGC-style content produced with team members, and sourced statistical content across their client roster. The content had to sound like it belonged in their world, not in every other marketing agency's feed.
COBE
COBE serves coaches building their businesses, which means a reader who is often a solo operator, obsessed with authenticity, and allergic to anything that sounds like traditional marketing. I work directly with the founders on funnel builds and marketing operations. Every asset has to sound like a coach talking to a coach, not an agency talking at one. That is the difference between content that converts and content that gets scrolled past.
Dementia By Day
Three-time published author Rachael Wonderlin writes and speaks to two very different audiences from the same subject matter: dementia care professionals looking for clinical grounding and memory care education, and family caregivers looking for compassion and practical guidance. Six years in, I run her email marketing across both segments and manage the Dementia By Day School, her paid course and community. Each audience needs a different tone, while both need to feel like the writing was made for them.
Hi, I'm Emily. I have been running content engines in the background for founder-led companies since 2019.
For agencies who don't have time to market themselves. For expertise consultancies whose podcasts and newsletters keep stalling out because they are evolving into new ICPs. For educators, DTC brands, and specialty service firms along the way. My job is to be the marketing operator behind the operator, turning "we should really do more content" into an actual working system to help your agency grow out of a referral only business model.
Read the full story →"Emily immediately picked up our tone and completely owned the entire email creation process from start to finish. She even made extra time to create educational videos for us and give advice outside her scope."
Let's put your own marketing back on the calendar.
Let's Chat →
Fractional content operations for marketing agencies and expertise consultancies. Built in Napa, running everywhere.